Every year, Kelly Blue Book announces the winners of their annual Best Resale Value Awards. There are 31 winners total including 2 best car brand winners, 19 category winners, and the overall top ten car winners. This year, Toyota and Lexus took home Best Resale Value Awards for Best Brand and Best Luxury Brand. Some of the winners in the top ten category include a few of my favorites like the 2012 Jeep Wrangler, 2012 Audi Q7, and the 2012 Lexus RX.
This year, Kelley Blue Book didn’t post a small news article about the winners, they launched an entire new section on their site. The section includes multiple tabs that provide information such as a description of each winner, the resale value of the car at 36 months and 60 months, as well as a link that goes to the vehicle page, in case you want to learn more. In addition to the usual social media “share” options, they incorporated a badge-ing system. The badge-ing system lets anyone, whether it be a dealer, a blogger, a car manufacturer, etc. post a badge on their site, showing the viewer that the vehicle is a Kelley Blue Book winner. The badges are offered in different sizes and also come in black or white, giving the webmaster multiple options. Below is an example of a badge for the top ten winners, in black.
Kelley Blue Book hosts an annual “reveal” dinner every year with an awards presentation for the winners. This event is usually held on the eve of the annual L.A. Auto Show. The winners’ awards are then displayed throughout the manufacturers’ sections for the duration of the show. Below is a photo of the awards Toyota won, in their section at this year’s show.
Kelley Blue Book's Best Resale Value Awards at the 2012 LA Auto Show
Congratulations to all of this year’s Kelley Blue Book Best Resale Value Awards winners!
